Doug Olsen

Vice President, Retail Funnel Optimization at Edelman Financial Engines

Doug Olsen has a diverse and extensive work experience in various roles and industries. Doug is currently serving as the Vice President of Retail Funnel Optimization at Edelman Financial Engines since August 2020. Prior to that, they worked at Collegis Education as the Vice President of Product and Technology from December 2017 to August 2020. Doug also held the position of Vice President of Relationship Marketing at Financial Engines from May 2015 to December 2017.

Before that, Doug worked at Capella University as the Vice President of Data Strategy & Analytics from March 2010 to May 2015. During their time there, they played a key role in establishing the Marketing Technology group and built a relationship marketing and lead generation platform.

Prior to Capella University, Doug worked at Cole & Weber United as a Partner and Director of Innovation and Technology from May 2003 to March 2010. Doug co-founded the Pay for Performance marketing group and led technical strategy and development initiatives for clients and the agency.

Doug's earlier experience includes roles at Quellos Group, LLC as the Lead of Application Development from December 2002 to May 2003, at Microsoft in the Web Development field from December 2001 to September 2002, at eHome Realty as a Web Developer from July 1999 to November 2001, and at msnbc.com in a Support role from August 1998 to July 1999.

Overall, Doug Olsen has a strong background in marketing strategy, technology, and leadership, with a focus on data analytics and relationship management.

Doug Olsen attended the University of Washington from 1993 to 1996. Doug then transferred to Washington State University, where they obtained their Bachelor of Arts degree in Management Information Systems from 1996 to 1998.

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  • Vice President, Retail Funnel Optimization

    August, 2020 - present

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