Janet Aronica

Janet Aronica serves as the Director of Digital Marketing at Edelman Financial Engines, where responsibilities include recruiting and training a team that drives 70% of managed account signups through B2B2C digital marketing programs. Prior experience encompasses roles at RWA Wealth Partners as a Senior Digital Marketing Manager, achieving over a 300% increase in monthly leads, and positions at ViralGains and Upland Localytics, where successful rebranding efforts significantly enhanced company positioning. Aronica’s marketing expertise extends across a variety of companies, including Shareaholic and HubSpot, focusing on content strategy, performance marketing, and community building. Education was completed at St. John Fisher University.