Freya Lifely

Freya Lifely serves as the Influencer Strategy Director and UK Lead at Edelman, overseeing the UK Influencer team and driving strategic influencer campaigns across the client portfolio. Previously, Freya Lifely held roles such as Influencer Strategy Associate Director at Edelman and Influencer Marketing Consultant, where strategic influencer counsel was provided for both new and existing clients globally. Freya Lifely has collaborated with notable clients including Universal Pictures, Netflix UK, and Sega while working at various agencies, including Think Jam as Director of Influencer Marketing and The 7th Chamber as Senior Account Manager. Early career experience includes positions at THE BIG SHOT and Neil Reading PR, with a foundational education in Classics from the University of Reading.