Samantha Frontera

Samantha Frontera is a seasoned professional in social media management and digital marketing, currently serving as a Senior Social Media Manager - Strategy at Edelman since July 2022. In this role, Samantha leads the identification of social media trends to create impactful content for Marshalls' channels and develops best practices and guides for community management. Previously, as a Social Media Community Manager for Hallmark Media, Samantha drove audience growth and managed a high-performing social team, enhancing brand affinity across various platforms. Samantha's earlier experience includes roles such as Vendor Sales Lead at Offbeat Empire, where B2B customer relationships were strengthened, and Digital Marketing and Brand Manager at Thomas Hayes Studio, where effective content strategies significantly increased engagement and web traffic. Earlier career efforts at Berkshire Hathaway HomeServices California Properties focused on enhancing operational efficiency and contractor satisfaction through innovative project management and onboarding procedures. Samantha holds a Bachelor of Arts in Theatre from Rollins College, obtained in 2014.