Mattia Farina

Mattia Farina is a Digital Performance Specialist at Edenred since September 2022, with a background in digital media and marketing. Previous roles include Senior Digital Media Planner at UM Italy, Digital and Communication Analyst at BMW Italia, and Digital Store Intern at Lenovo Italia, among others. Mattia has developed expertise in areas such as CRM, data analysis, benchmarking, social media strategy, and customer care. Educational qualifications include a Laurea Specialistica in Marketing from Luiss Guido Carli University and a degree in Economia from Sapienza Università di Roma. Additional experience encompasses work in training services and HR at Step s.r.l. and participation in an Adoption Lab Project at Unilever.