EdgeTier
Aisling Mc Grath is an experienced marketing professional currently serving as Head of Marketing at EdgeTier since February 2024 and as an Integrative Nutrition Health Coach at Wellness Hub since July 2023. Aisling has a strong background in marketing, having held positions such as Senior Marketing Manager at CashAnalytics, where key achievements included a brand refresh and refined marketing strategies that met lead generation targets. Prior experience includes significant roles at eLight, which became eEnergy Group PLC, where Aisling contributed to brand creation and marketing efforts during the company’s IPO. Aisling's diverse work history also encompasses roles in project management and marketing at ACE International Consultants and LACAMBRA Bags, alongside early experience as a marketing intern at Rothco and a sales assistant at Accessorize. Aisling holds a DMI Postgraduate in Digital Marketing and a Bachelor's Degree in Global Business Studies, coupled with a Diploma in Integrative Nutrition Health Coaching.
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EdgeTier
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EdgeTier deliver high-quality analytics products and services to our clients in the areas of customer service, customer simulation, and analytics services. Customer service is changing. Customer expectations are rising. Faster response times, better service, faster time to resolution are basic expectations bundled with inbound requests. EdgeTier combine domain knowledge with specialist technical skills to deliver high-impact statistical insights, predictive models and data-driven business advice. Arthur is EdgeTier's automated agent assistant which works seamlessly with customer service agents to answer customer queries more efficiently and accurately, yet retaining a personal touch for every customer. Arthur uses cutting edge analytics, machine learning, automation, and artificial intelligence technology to generate personalised and accurate responses to every customer query. Customer contact centres using Arthur are seeing reductions in average handling times of up to 80% for inbound customer queries - get in touch with us now to see how Arthur can revolutionise your contact centre.