Edible Brands

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The Edible Brands story truly personifies the American Dream. Back in 1985, a young man buys a flower shop business with the blessing of his parents. Then, inspired to bring something new to market, he creates flower-style arrangements made completely of fresh fruit. Edible Arrangements is born.

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Tariq Farid
Founder and CEO

Tariq Farid

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Kevin Keith
Chief Marketing Officer
Angela Johnson
Chief Innovation Officer
Junaid Qazi (FCA, US CPA)
Vice President Finance
Tate Cutrer
Vice President Of People
Keith Parker
Director Of Support
Matthew Azimi
Senior Manager
Adrian Williams
Director Of Global Safety & Security
Tom Lasswell
Senior Director IT Infrastructure And Services
Travis Simmons
Associate Full Stack Engineer
Vasyl Obukh
Full Stack Software Engineer