Erica Randerson

Erica Randerson is a seasoned eCommerce executive currently serving as Vice President of eCommerce at Edible Brands since January 2024, where responsibilities include driving revenue growth and developing optimized customer experiences across global eCommerce channels. Previously, Erica held the same title at Divi from February 2023 to December 2023, focusing on eCommerce growth strategies, brand management, and financial oversight. At Edible Arrangements from June 2021 to January 2023, Erica was instrumental in managing eCommerce operations, growth marketing, and P&L responsibilities. Erica's extensive background includes roles at Look Listen, where leadership in client success and digital media strategy contributed to significant agency growth and profitability. Erica is also a co-founder of Phoenix Dance Company, which achieved a notable increase in enrollment through effective marketing strategies. Erica holds a Certificate in Organizational Leadership from Harvard Business School Online and Bachelor's degrees in Business Administration with a focus on Marketing from Georgia College & State University and Georgia Institute of Technology.