Shona Watson

Shona Watson is a seasoned professional with extensive experience in strategic brand development, graphic design, and educational training. As the Co-Founder and Director of The Ideas Club since September 2019, Shona focuses on crafting strategies for clients through brand identity and design. Shona also serves as a Trainer for the Edinburgh Chamber of Commerce and a Commercial Trainer at Edinburgh College. Prior roles include Director at Scott Alex Watson, Job Board and Media Specialist at SThree, and Account Manager at AKA UK, where major accounts were managed. Shona’s academic background includes a Certificate in Professional Digital Marketing from CIM and a Certificate and Diploma in Effective Coaching and Mentoring from the Institute of Leadership and Management. Shona holds a BA Hons in Media Theory with Production specializing in Advertising from the University of the West of Scotland and has also contributed as a lecturer and business advisor in various capacities.