The Edinburgh Festival Fringe is the greatest platform for creative freedom in the world – no individual or committee decides what should and should not appear. Anything is possible.

The Edinburgh Festival Fringe Society was founded by artists to nurture and uphold the Fringe's values of inclusivity, experimentation and imagination. We exist to support, encourage and inspire artists from all backgrounds, provide information and assistance to audiences, and promote the Fringe and what it stands for all over the world. 

Every year, the international arts community comes together for the Fringe to perform, share ideas and make connections. It is the world’s foremost performing arts market where careers are made, and new and innovative work discovered. 

Fringe audiences are encouraged to take risks and try something new. The Fringe is a place to discover hidden gems, new genres, unusual spaces and the next big thing.

The Fringe was one of the 20th century’s greatest innovations, a precursor to social media in providing a platform for anyone who wanted their voice to be heard. The Fringe continues to grow and evolve, embracing new technologies, audiences and ideas.  

Performing Arts

Edinburgh Festival Fringe Society

Shona McCarthy

Lyndsey Jackson

Stephanie Plant

Chris Snow

Susan Russell

The Marketing and Sponsorship team at the Edinburgh Festival Fringe Society is responsible for promoting the festival and its values to a global audience, fostering partnerships, and securing sponsorships to support artists and programming. This team utilizes digital marketing strategies, manages communications, and collaborates with stakeholders to enhance visibility and engagement, ensuring the Festival remains a vibrant platform for creativity and inclusion. Through innovative campaigns and strategic outreach, they work to attract diverse audiences and promote the exciting, experimental spirit of the Fringe.

Marketing and Sponsorship

About

Team members

Other teams at Edinburgh Festival Fringe Society

Event Management Team