Will Rust

Will Rust is a seasoned executive in the fields of creative strategy and brand development, currently serving as the Executive Director of Creative & Strategy at Edisen and an Advisory Board Member at SmartPurse. As the Founder and Chief Stupidintendent of Stupid Ideas since 2019, Will has cultivated a unique approach to creativity and innovation. An External Professor at Danmarks Medie- og Journalisthøjskole since 2017, Will teaches key concepts in storytelling and creativity. Prior experience includes roles such as Global Brand Director at Bitpanda, Head of Brand at Lunar, and Global Director of Brand Design at Pandora, alongside a decade at Ogilvy & Mather that encompassed various leadership positions in creative direction. Will's contributions have consistently earned recognition and accolades within the advertising industry.