Explore Edmonton Corporation
Melissa Radu is an accomplished professional in sustainable tourism and hospitality, currently serving as the Executive Director of Destination Stewardship at Explore Edmonton Corporation since October 2018. In addition, Melissa founded Sohier Consulting and Project Management in November 2017. Previous experience includes roles such as Director of Social and Environmental Sustainability at Explore Edmonton, Associate Coordinator at Sustainable Events Ltd, and Meetings and Convention Specialist at Edmonton Economic Development Corporation. Early career highlights include management positions at Delta Hotels and Resorts® and operational oversight at the University of Guelph and University of Queensland Union. Melissa holds a Master's degree in Sustainable Tourism and Regional Development from EAE Business School and two Bachelor's degrees in Commerce, focusing on Hotel and Food Administration and Hospitality Management from the University of Guelph.
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Explore Edmonton Corporation
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We strive for excellence in everything we do, which is reflected in the two award-winning venues we manage, the Edmonton Convention Centre and the Edmonton EXPO Centre, and our industry-leading marketing teams. We help tell Edmonton’s story, elevate the Edmonton experience, and drive visitation year-round. Working together in a one-team approach aligned by our core values, Explore Edmonton’s business units market and sell Edmonton as a place to visit. Supporting the development of transformational experiences that have a uniquely Edmonton flavour, we are well positioned to attract visitors, major events, meetings, and conventions to our city, generating greater economic impact and social benefit, through a sustainable approach. While Explore Edmonton’s mandate is focused on attracting visitors from beyond our city’s limits, what we do and how we do it also enhances and amplifies the quality of life for Edmontonians. The people who live here are our greatest ambassadors, so making it easier for them to love our city makes it easier for us to sell it.