Ilana Fraines

Director Search Engine Optimization at Edmunds

Ilana Fraines is an experienced professional in the fields of search engine optimization and software engineering, currently serving as the Director of Search Engine Optimization at Edmunds since January 2013, where responsibilities include technical SEO, managing keyword portfolios, and backlinking strategies. Prior roles at Edmunds involved architecting an internal linking system and functioning as a backend engineer for a high-traffic automotive information site. Fraines also held the position of Engineer Lead at TokenAI LLC from February 2017 to February 2019, where the focus was on simplifying cryptocurrency investing through a proprietary AI. Earlier experience includes software engineering roles at CBS Interactive and an internship at SuperSecret, Inc. Fraines is pursuing a Master of Business Administration at UCLA Anderson School of Management, expected to graduate in May 2027, and holds a Bachelor of Science in Computer Science from the University of the Pacific.

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