Rebecca Sandidge

Rebecca Sandidge is the current Vice President of Brand Partnerships at EDO. Rebecca has over 10 years of experience in marketing and research and has held senior positions at both Phoenix Marketing International and Nielsen.

At Phoenix Marketing International, Rebecca was the Managing Director of the CPG/Retail/QSR Team where they were responsible for defining the vertical strategy, business development, account planning, client satisfaction, pipeline management/forecasting, analytics, and marketing initiatives. Rebecca is known for their ability to listen to client and marketplace needs and respond with creative solutions and methodologies to find the answer.

Before Phoenix Marketing International, Rebecca was with Nielsen for over 7 years and was eventually promoted to SVP - Research. In this role, they advised clients across industries on long-term marketing strategies and in-flight advertising optimization for both Linear TV and Digital campaigns. Rebecca started their career at Nielsen as the Financial Services lead before being promoted to oversee Tech, Telecom, Automotive, and Entertainment teams, totaling 35 associates.

Rebecca has a proven track record in data visualization, simplification, storytelling, and analytic standards. Rebecca is also experienced in managing reporting and client engagements as well as partnering cross-functionally in segmentation, advanced analytics, ratings data, and mix modeling to identify new client opportunities and revenue streams. Rebecca was nominated for & participated in prestigious Nielsen Leadership Program.

Rebecca Sandidge has a Bachelor of Arts in International Studies from the University of North Carolina at Chapel Hill.

Their manager is Kevin Krim, President & CEO. They are on a team with Rebecca Cohen - VP, Brand Partnerships, Sebastian Chiu - Chief Data Scientist, and Alison Yobage - VP, Brand Partnerships.