Chris R. is a Senior Commercial Leader with over 10 years of experience in driving sales growth and strategic transformation across various channels, including Wholesale, Convenience, Retail, and On-Premise. They currently lead the Commercial Excellence strategy across partner-led and LOC markets in Europe and serve as the Subject Matter Expert for the Aforza CRM platform, enhancing customer engagement and data-driven decision-making. Chris has held multiple senior roles, including as Regional Sales Manager at Palmer and Harvey and National Account Manager at various companies, where they developed go-to-market strategies and led high-performing teams. Chris earned a BSc Hons degree from London Metropolitan University.
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