Melanie Shires

Melanie Shires has a diverse work experience in various roles. Melanie is currently the Director of Marketing at Education at Work, where they provide direction and leadership for all marketing efforts. Melanie has also worked as a Venture Mentor at Arizona State University, where they provided business development and marketing expertise to entrepreneurial venture teams. Melanie founded COLLABORATORY, a strategic business development and marketing consultancy for startups and small businesses. In addition, Melanie has experience as an Account Director at Highnoon, an Account Executive at TTEC, a Business & Marketing Consultant at MELT, an Executive Leader at Target Corporation, a Business Marketing Consultant at Melanie Trausch Consulting, a Senior Product Marketing Manager at FIS, and a Marketing Manager at Stein Roe Investment Counsel. Throughout their career, Melanie has demonstrated skills in marketing strategy, business coaching, client service, and project management.

Melanie Shires completed their Bachelor's degree in Advertising from the University of Illinois Urbana-Champaign in the years 1988 to 1992. Melanie later pursued Professional Coaching at the Southwest Institute of Healing Arts. Additionally, Melanie holds various certifications related to inbound marketing, Google Ads, and Google digital marketing obtained between 2019 and 2022, as well as being a Professional Certified Coach (PCC) from the Southwest Institute of Healing Arts.