Riina Kruut is an entrepreneur and marketing communications expert, currently leading Viestintä Ruuti Oy since October 2020, where strategic planning and execution of social media marketing are key responsibilities. In addition to this role, Riina has served as an educator at Eduhouse Oy since August 2022, focusing on social media, marketing, and expert communication training. Previous experience includes a customer service specialist position at OP Financial Group from September 2015 to January 2021, where Riina contributed to social media content production and event marketing. Riina began their career at Esprit as a visual merchandiser and sales associate from April 2011 to July 2015. Educational qualifications include a Bachelor of Business Administration from Haaga-Helia University of Applied Sciences and training from Koulutuskeskus Lahti.