Tim Rea

Principal, Chief Experience, Brand & Marketing Officer at Edward Jones

Tim Rea is chief experience, brand and marketing officer of Edward Jones. In this role, he leads the firm’s insights and experience capabilities in addition to the firm’s marketing and advertising, branding and reputation management. He also serves on the Enterprise Leadership Team, which is responsible for providing advice and counsel to the managing partner in helping the firm to grow its impact and create value for clients, colleagues and communities today and in the future.

He applies 30 years of multi-industry leadership experience and marketing expertise to help the firm become the first choice of serious, long-term individual investors and financial professionals. He also brings an experienced business leader perspective to his service on the Enterprise's Business Segment Leadership Forum.

Tim previously served as the executive vice president and chief marketing officer for Office Depot Inc., senior vice president of brand marketing for Darden Restaurants, and had increasing brand management leadership positions at Hershey Foods Inc. and the Procter & Gamble Co. Prior to working in the private sector, Tim served as a Captain in the United States Army.

A native of Boiling Springs, Penn., Tim values continuous personal learning and development. He earned a bachelor’s degree in economics from Harvard University and master’s degrees in economics and public administration from the University of Texas at El Paso. In addition to holding the AAMS® designation, he is a graduate of the Securities Industry Institute at the University of Pennsylvania's Wharton Business School.

Tim looks to positively impact both the broader marketing and St. Louis communities. He chairs the Global Retail Marketing Association’s advisory board for Financial and Insurance Services. He also serves on the St. Louis American Heart Association board of directors and is on the Executive Board of the Harvard Club of St. Louis.



  • Principal, Chief Experience, Brand & Marketing Officer

    Current role

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