Nicole de Waal

Senior Brand Manager - Proximo Portfolio (jose Cuervo, 1800 Tequila, Dobelll, Bushmills) & Stroh Rum at Edward Snell & Co Pty Ltd

Nicole de Waal is a highly experienced brand manager with a background in the tobacco industry. Nicole has worked at Edward Snell & Co Ltd and BAT, where Nicole held various senior roles, focusing on brand management, consumer research, and marketing strategy development. Nicole led successful projects such as brand rejuvenation plans, new product introductions, and rationalization strategies. Nicole holds a Bachelor of Commerce degree and has completed programs in Future Leaders and Project Management.

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Timeline

  • Senior Brand Manager - Proximo Portfolio (jose Cuervo, 1800 Tequila, Dobelll, Bushmills) & Stroh Rum

    May, 2020 - present

  • Senior Brand Manager - Brown Spirits Portfolio - Edward Snell & Co Brands

    October, 2019