Edward Snell & Co Pty Ltd
Nicole de Waal is a highly experienced brand manager with a background in the tobacco industry. Nicole has worked at Edward Snell & Co Ltd and BAT, where Nicole held various senior roles, focusing on brand management, consumer research, and marketing strategy development. Nicole led successful projects such as brand rejuvenation plans, new product introductions, and rationalization strategies. Nicole holds a Bachelor of Commerce degree and has completed programs in Future Leaders and Project Management.
Edward Snell & Co Pty Ltd
Edward Snell & Co is an independent spirits group guided by a purpose to pursue greatness for good. The company has capabilities in spirits distillation, manufacturing, distribution, sales and marketing. With a portfolio of award-winning local and international brands, and powered by people who seek to achieve great things, our goal is to create a future that is good for all. Founded in 1848, Edward Snell & Co is the largest independent spirits company in South Africa. We have more than 23 brands in our stable, which include our own local brands and representing four key international principal portfolios namely that of William Grant and Sons, Remy Cointreau, Proximo and Stroh. We market these brands in various African and International markets, including South Africa, Mozambique, Namibia, Abu Dhabi, Swaziland, Botswana, Tanzania, Ghana, Kenya and Zambia amongst others. With long term sustainability at the core of our business, we conduct our operations in ways that serve the interests of all our stakeholders: Our staff, customers, consumers, principals, suppliers and the local communities in which we operate. Driving sustainable stakeholder engagement is at the heart of our business, therefore not simply to create value, but to share it. Ultimately, this desire is rooted in our purpose: To pursue greatness for good.