Sally Ibarra

Sally Ibarra is a seasoned professional with extensive experience in marketing, brand strategy, and creative direction. Currently serving as Co-Founder and Director of Strategy at EDYT since October 2024, Sally previously held the position of Marketing Manager at Canyon Ranch in 2023. Earlier roles included Brand Strategist for Levity at Ruggable, and Interim Creative Director at Patterson Jacobs Media Group, where responsibilities encompassed leading brand strategies and managing creative projects. As a self-employed Digital Marketing Director since 2017, Sally has directed comprehensive marketing efforts for various clients. Additionally, prior roles in digital marketing and communications include positions at Oxford Creative Studio and Educational Opportunities Tours, as well as internships with WFAA Media and KSTU Fox 13 TV. Sally holds a degree in Broadcast Journalism and Communications from Southeastern University, graduating in 2014.