Alex Roth

Alex Roth serves as the Chief Customer Officer at Efekta, part of EF Education First, which is recognized as a leader in online education and AI integration. Prior to this role, Alex held the position of Chief Operating Officer at EF Corporate Learning, where significant achievements included expanding the B2B language portfolio and enhancing operational efficiency through AI initiatives. With extensive experience at EF in various leadership roles, Alex has successfully driven product strategy, operations, and customer service improvements that have resulted in substantial growth and efficiency gains. Prior to joining EF, Alex worked at Bain & Company, leading consulting teams on strategic projects, and has a background in brand management at Procter & Gamble. Alex holds an MBA from Harvard Business School and a degree in Chemistry from the University of Oxford.