effect
Natasha Riley is an experienced professional with a diverse background in digital marketing and supporter journey development. Currently serving as Director at effect since December 2013, Natasha previously held the position of Supporter Journey Development Leader at The Woodland Trust from February 2011 to 2013, where responsibility included leading a virtual team to enhance brand loyalty through strategic planning and data-driven marketing. Natasha's career started at Big Communications, advancing from Administrator (1998-1999) to Digital Production Controller (2000-2004), followed by a tenure at Milton Bayer as Head of Digital from January 2004 to February 2011, overseeing strategic campaign delivery across various clients.
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effect
We are a full-service award-winning marketing agency. We use the most appropriate technologies to create the best work, providing the best outcomes for our clients. Our commitment to our mission has earned us the love of our clients, we work with lots of household names creating work that is seen and experienced by millions. We have a creative, intelligent, insightful and process-driven team, we believe in investing in our relationships, providing clients with real support and high levels of customer service making the difficult seem easy. Working across digital media including e-commerce, web and mobile applications, social media, email, search, digital advertising and campaign creation for a diverse range of organisations including The Savoy, Red Tractor, Panache Lingerie, The Old Vic, Serpentine Gallery and London City Airport.