Willem Basson has extensive experience in the financial services sector, currently serving as the National Executive for Distribution & Business Development at Efficient Wealth since January 2016. Prior to this role, Willem was the Head of Advisory Services at Efficient Group - Efficient Advise from 2012 to 2015. Willem's career began at Old Mutual, where a tenure from 1987 to 2011 as a Key Account Executive provided a solid foundation in client management. Educational qualifications include degrees in Law, Marketing, and Financial Wealth Management from RAU/UJ, IMM, and Milpark Business School, obtained between 1985 and 2013.
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