Effie Worldwide
Alex Haoyu X. has extensive work experience in various advisory roles and leadership positions. Alex Haoyu served as the Managing Director for Effie Greater China, where they successfully turned around the company, tripled revenue and income, and established the highly respected Effie award. Alex Haoyu also organized the Unthinkable innovation summit, a widely attended industry event. Alex has also held senior advisor positions at multiple organizations, including IDG TechNetwork, Dentsu Aegis Network, Answer Digital, Huatie Railway Media Network, Junjieshang beauty salon media network, and Zhouwei community marketing. Additionally, they were a council member of Effie Greater China and a member of the Shandong Association.
Alex Haoyu X. has a diverse education history with a focus on business and engineering. They completed a Master of Business Administration (MBA) with a Dean's fellowship at Boston College Carroll School of Management, specializing in Marketing Finance. Prior to this, Alex pursued a Master's Degree in Mechanical Engineering with a full scholarship at both University of Massachusetts Amherst and Sichuan University. Additionally, they obtained a Bachelor's Degree in mechanical engineering from Xihua University, where they were awarded a full scholarship as well.
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Effie Worldwide
Leading, inspiring and championing the practice and practitioners of marketing effectiveness globally. Effie stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. Through a network of 50+ partner organizations worldwide, Effie identifies, recognizes and celebrates effective marketing programs and the teams who create them. Effie’s offerings include the Effie Index, a ranking of the most effective companies worldwide; the Effie Awards; the Effie Case Database, containing thousands of effective marketing case studies; pre-professional and professional educational programs, including the Effie Academy; and a variety of tools and resources to support marketers throughout their careers.