Effie Worldwide
Anda G. is the CEO and Co-Founder of Knotch, a company dedicated to developing marketing technology that enhances business outcomes for marketers. In addition to leading Knotch, Anda G. serves on the Board of Directors at Effie Worldwide, which champions marketing effectiveness globally. Previous roles include US Representative at the Skolkovo Foundation, Founder at Emerging Silicon Valleys, and Co-Founder & Co-President of the Stanford US-Russia Forum. Anda G. also founded New Horizons, an NGO promoting critical thinking in high school students. Anda G. holds a Bachelor's degree in Economics and International Relations from Stanford University.
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Effie Worldwide
Leading, inspiring and championing the practice and practitioners of marketing effectiveness globally. Effie stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. Through a network of 50+ partner organizations worldwide, Effie identifies, recognizes and celebrates effective marketing programs and the teams who create them. Effie’s offerings include the Effie Index, a ranking of the most effective companies worldwide; the Effie Awards; the Effie Case Database, containing thousands of effective marketing case studies; pre-professional and professional educational programs, including the Effie Academy; and a variety of tools and resources to support marketers throughout their careers.