Effie Worldwide
Caitlan Rowe is an experienced professional in international development and operations management. Currently serving as Director of International Development at Effie Worldwide since February 2021, Caitlan previously held the position of Senior Manager in the same department. Prior experience includes over seven years at Waves For Water, where Caitlan served as Global Operations Director, overseeing clean water initiatives in 48 countries and disaster response efforts. Earlier roles at Hurley encompassed Sports Marketing Manager and various administrative positions, where responsibilities included managing marketing strategies for the surf team, coordinating disaster relief for Waves For Water, and leading cross-departmental campaigns.
Effie Worldwide
Leading, inspiring and championing the practice and practitioners of marketing effectiveness globally. Effie stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. Through a network of 50+ partner organizations worldwide, Effie identifies, recognizes and celebrates effective marketing programs and the teams who create them. Effie’s offerings include the Effie Index, a ranking of the most effective companies worldwide; the Effie Awards; the Effie Case Database, containing thousands of effective marketing case studies; pre-professional and professional educational programs, including the Effie Academy; and a variety of tools and resources to support marketers throughout their careers.