Effie Worldwide
Sally Preston is an accomplished marketing executive with extensive experience in driving revenue growth and organizational strategy across various media companies. Currently serving as Chief Revenue Officer at Effie Worldwide since March 2020, Sally leads global initiatives focused on marketing effectiveness. Previous roles include Chief Media Officer at Orion Worldwide, where oversight of a large media team and talent acquisition were key responsibilities, and Vice President of the Real Simple Brand at Time Inc. Additionally, significant contributions were made as Executive Vice President of Integrated Sales & Marketing at Martha Stewart Living Omnimedia, where strategic planning and brand management were executed effectively. Sally has held various publishing roles at leading companies such as Rodale Inc., Hearst, and Meredith, culminating in a solid foundation in communications and advertising with a Bachelor's degree from Purdue University.
This person is not in any teams
Effie Worldwide
Leading, inspiring and championing the practice and practitioners of marketing effectiveness globally. Effie stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. Through a network of 50+ partner organizations worldwide, Effie identifies, recognizes and celebrates effective marketing programs and the teams who create them. Effie’s offerings include the Effie Index, a ranking of the most effective companies worldwide; the Effie Awards; the Effie Case Database, containing thousands of effective marketing case studies; pre-professional and professional educational programs, including the Effie Academy; and a variety of tools and resources to support marketers throughout their careers.