Sally Preston

Sally Preston is an accomplished marketing executive with extensive experience in driving revenue growth and organizational strategy across various media companies. Currently serving as Chief Revenue Officer at Effie Worldwide since March 2020, Sally leads global initiatives focused on marketing effectiveness. Previous roles include Chief Media Officer at Orion Worldwide, where oversight of a large media team and talent acquisition were key responsibilities, and Vice President of the Real Simple Brand at Time Inc. Additionally, significant contributions were made as Executive Vice President of Integrated Sales & Marketing at Martha Stewart Living Omnimedia, where strategic planning and brand management were executed effectively. Sally has held various publishing roles at leading companies such as Rodale Inc., Hearst, and Meredith, culminating in a solid foundation in communications and advertising with a Bachelor's degree from Purdue University.