Leading, inspiring and championing the practice and practitioners of marketing effectiveness globally. 

Effie stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. Through a network of 50+ partner organizations worldwide, Effie identifies, recognizes and celebrates effective marketing programs and the teams who create them. 

Effie’s offerings include the Effie Index, a ranking of the most effective companies worldwide; the Effie Awards; the Effie Case Database, containing thousands of effective marketing case studies; pre-professional and professional educational programs, including the Effie Academy; and a variety of tools and resources to support marketers throughout their careers.

Advertising

Marketing

Effie Worldwide

Traci Alford

Alex Haoyu X.

Allison Knapp Womack

Beccy Roberts

Nisha Stephen

Keith Haskins

The International Development team at Effie Worldwide is responsible for expanding Effie's global footprint and ensuring the consistent application of Effie's standards and practices across all international markets. This team collaborates with over 50 partner organizations worldwide to identify and celebrate effective marketing programs. They also manage relationships with international stakeholders, facilitate the entry of new markets, and support the global community of marketing practitioners through various initiatives and educational programs.

International Development

Judging and Jury Team

Marketing and Operations

Leadership Team

International Development

About

Team members

Other teams at Effie Worldwide

Judging and Jury Team

Marketing and Operations

Leadership Team