EFL (English Football League)
James Riley is a seasoned professional with a diverse background in business intelligence and sponsorship sales strategy. Currently serving as the Business Intelligence Manager at EFL since January 2023, James previously held multiple roles at Manchester United from February 2019 to December 2022, including Senior Analyst and Analyst in Sponsorship Sales Strategy. A brief tenure as Head of Growth at theInterna and various roles in brand and event ambassadorships further complement James's experience. Academic credentials include a Bachelor of Arts in Modern Languages and Cultures from Durham University, earned between 2014 and 2018, along with prior education at Eltham College.
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EFL (English Football League)
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Formed in 1888, the EFL is the world's original league football competition. We provide a national membership organisation for Clubs and also manage three main competitions - the Sky Bet EFL, the Carabao Cup and the Bristol Street Motors Trophy - while administering reserve team and youth football for our member Clubs. We encourage all parts of the community to enjoy league football through community inclusion programmes and generate the commercial revenue that sustains and fuels football's growth.