Shuaib Yusoof

Chief Creative & Sustainability Officer at EFL

Shuaib Yusoof has a diverse range of work experience, spanning various roles and industries. Shuaib began their career in 2014, founding Likuid Ventures and Likuid Spaces, where they served as CEO and Founder, respectively. In 2015, they co-founded Isso Restaurants, where they held the role of CTO until 2019. Shuaib also worked as a Director at Resident Villas, Paan Paan, and Arugambay Beachwear during this time.

In 2020, Shuaib joined Anscom as Managing Director and then moved on to autom8 in 2021, where they served as Founder and Chief Automation Officer. In 2022, they joined Expolanka Holdings PLC as Chief Creative & Sustainability Officer and also worked as an Executive Assistant to the Group CEO.

Currently, Shuaib is working at EFL as the Chief Creative & Sustainability Officer, a position they have held since June 2022. Additionally, they are the Director of EFL Canada and had previously served as the EA to the Founder/President at EFL from 2022 until 2023. At EFL, Shuaib also held the role of Head of Research and Development from 2016 to 2021.

Shuaib Yusoof attended Elizabeth Moir School from 1996 to 2008. In 2008, they enrolled at Sunway College where the specific degree and field of study are not mentioned. Shuaib pursued the LAHES - NUS Management Development Programme at the National University of Singapore in 2012. In 2013, Shuaib participated in the Strategic Leadership Development Programme at the Indian School of Business. Shuaib then attended the Harvard Business School Executive Education in 2014, where they completed the All World Summit program focused on companies selected as start-ups to watch from emerging markets.

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