Rachele Sicuro serves as the Digital Product Design and Research Lead at eFM since January 2022, managing the UX-UI-UA Team to innovate products and strategies in the real estate sector. Rachele's experience includes mentoring in UX design at Mega Mentor, and previous roles as a User Experience Expert and Researcher at Schindler Group, and an Experience Architect and Researcher at OpenKnowledge, where work spanned various industries such as mobility and banking. Additionally, Rachele has served as a guest lecturer on experience design and crowdfunding, and has contributed as a UX Designer and Researcher at both Accenture Italia and King's College London. Rachele's educational background includes studies in Digital Humanities and various degrees in communication and design from prestigious institutions.