Flaminio Francisci is an accomplished executive with extensive experience leading B2B and B2C businesses, digital transformation, marketing, and product innovation across multiple industries and geographies.
He currently serves as Group Marketing Director, Digital Payments & Cards, and Director of Digital Payments-as-a-Service at Nexi, where he drives growth, product development, and go-to-market strategies in both mature and emerging markets. He defines strategy and value propositions aligned with evolving market trends.
Flaminio joined Nexi in 2017 as Director of Customer Value Management and Data Science, advancing to group-level responsibilities during the company’s rapid international expansion. Previously, at SAP, he held senior roles including VP of EMEA & MEE Marketing and Channel Marketing, CMO for Italy, Greece, and Israel, and Head of SMB & Digital Marketing. Earlier, at Vodafone, he contributed to key marketing, product, and innovation initiatives, and he began his career at CESI as an Innovation Project Leader.
Flaminio specializes in shaping strategy, value propositions, operating models, and execution frameworks that deliver measurable growth and scalable transformation. He is recognized for a structured, hands-on leadership style and for building high-performing, diverse teams capable of executing complex international initiatives.
He holds an MBA with honors from POLIMI Graduate School of Management and a degree in Electrical Engineering from Politecnico di Milano (100/100, honors). In addition, he is a CMAS-certified Scuba Diving Instructor.
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