EFU Life Assurance Ltd
Imran Mehdi has over a decade of experience in creative and marketing roles, currently serving as Manager and Head of Creative at EFU Life Assurance Ltd. since October 2012. In this position, Imran leads a team to develop graphic designs for social and digital platforms, while also providing marketing solutions for various campaigns. Notable achievements include the development of creative designs for a 360-degree marketing campaign from 2013 to 2016 and the strategic design for the 'Choti Rakam Bara Kamal' initiative aimed at promoting insurance in Sindh, Punjab, and KPK. Prior to EFU Life, Imran worked as a Graphic Designer and Executive Officer at HUM Network from September 2007 to October 2012, where responsibilities included guiding the design team for magazines and press advertisements.
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EFU Life Assurance Ltd
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EFU Life Assurance Limited is a Pakistan-based company engaged in life insurance business, including ordinary life business, pension fund business, and accident and health business. The Company operates through four segments: investment linked business, conventional business, pension business, and accident and health business. The Company's investment linked business includes individual life business. The conventional business includes group life and individual life businesses. The Company's accident and health products consist of long term and short term accident and health products providing cover against accidental death, disability, sickness and critical illness, offered both as long term, as well as yearly renewable plans. In addition, the Company offers various supplementary benefits attached with main plans, including additional term life assurance, income benefits, critical illness, sickness and accidental death, and disability related benefits.