Samantha Beecroft

Samantha Beecroft is a seasoned marketing professional with extensive experience in the skincare and beauty industries. Currently serving as the Strategic Marketing Projects Manager and previously holding roles such as Senior Regional Brand Manager and Senior Brand Manager at Ego Pharmaceuticals, Beecroft leads a team focused on enhancing consumer experiences for Australia’s leading skincare brand, QV, as well as medical brands in Australia and New Zealand. Prior experience includes brand management positions at Kao Australia, where responsibilities encompassed ATL and BTL strategy for John Frieda Haircare, and at The Heat Group, overseeing the strategic development and market launch of TBX and ulta3. Education includes a dual Bachelor of Business and Bachelor of Arts from Monash University, alongside a degree in Fashion Design from the Melbourne School of Fashion.