Braxton Tarver

Braxton Tarver serves as the Senior Director of Member Loyalty & Retention at eHealth, Inc. since May 2023, previously holding various management roles at Blue Shield of California from 2014 to May 2023, including Senior Manager Product Marketing, Insights & Research, and Senior Manager Product Development Lifecycle. Key achievements at Blue Shield of California include surpassing enrollment targets and implementing over 30 product filings, resulting in a 30% increase in product launch frequency. Prior experience includes serving as Business Process Management Director at Nexlevel, where Braxton facilitated the implementation of scheduling systems that enhanced productivity by 30%, and as Regional Director at Hewlett Packard Enterprise, where a digitization project led to a 75% reduction in paper usage across California State Prisons. Educational background includes degrees from Villanova University and Weber State University, as well as attendance at Garces Memorial High School.