Ehrenberg-Bass Institute
Aaron Michelon is a Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science since December 2016, contributing to significant research partnerships with global corporations such as Coca-Cola and Procter & Gamble. Additionally, Aaron serves as a Co-Course Coordinator and Lecturer at the University of South Australia, teaching various marketing subjects including Marketing Strategy and Planning, Essentials of Marketing Planning, and Aviation Marketing. With extensive experience in retailing and business consulting, including a tenure as Principal Consultant at Evoke Business Solutions and a director at Enoteca Mezza-Luna Pty. Ltd., Aaron has established a diverse background encompassing education, business development, and market research. Aaron's academic credentials include a Doctor of Philosophy in Marketing and multiple degrees and certifications in business, finance, and marketing from the University of South Australia and professional institutions.
Ehrenberg-Bass Institute
The Ehrenberg-Bass Institute at the University of South Australia is world-famous for its marketing science research. Working with big brands globally, the Institute's research is closing the gap between industry practice and academic theory. The Institute is made up of over 70 academics, higher degree research students and professional staff.