Ehrenberg-Bass Institute
Cathy Nguyen is a Senior Marketing Scientist at the Ehrenberg-Bass Institute, where Cathy conducts commercial market research, academic research, and R&D funded by global companies to advance marketing knowledge. Cathy has also served as a Research Analyst at CNBC, Marketing Research Intern at Network Ten, and Marketing Practicum Placement at the Department of Trade and Economic Development. At the University of South Australia, Cathy holds roles as a Senior Research Fellow, Research Fellow, and Course Coordinator/Lecturer. Additionally, Cathy has been involved with the Australian Marketing Institute as the State Chair of the Emerging Marketers Committee and a State Advisory Committee Member.
Ehrenberg-Bass Institute
The Ehrenberg-Bass Institute at the University of South Australia is world-famous for its marketing science research. Working with big brands globally, the Institute's research is closing the gap between industry practice and academic theory. The Institute is made up of over 70 academics, higher degree research students and professional staff.