Ehrenberg-Bass Institute
Jenni Romaniuk is a distinguished Research Professor and Associate Director (International) at the Ehrenberg-Bass Institute, serving in various capacities since 1993. With a focus on brand equity research, Jenni has played a pivotal role in advancing knowledge in the field. Additionally, Jenni contributed as Co-Executive Editor for the Journal of Advertising Research from March 2014 to April 2017. Jenni earned a degree from the University of South Australia between 1995 and 1999.
Ehrenberg-Bass Institute
The Ehrenberg-Bass Institute at the University of South Australia is world-famous for its marketing science research. Working with big brands globally, the Institute's research is closing the gap between industry practice and academic theory. The Institute is made up of over 70 academics, higher degree research students and professional staff.