Ehrenberg-Bass Institute
Magda Nenycz-Thiel is a highly accomplished academic in the field of marketing, currently serving as Research Professor, Industry Growth Professor, Mars Professor of Marketing, and Associate Professor at the Ehrenberg-Bass Institute since January 2016. Nenycz-Thiel has extended academic experience at the Ehrenberg-Bass Institute at the University of South Australia since 2006, where roles include Senior Research Associate and Senior Lecturer. Additionally, Nenycz-Thiel holds the position of Honorary University Fellow at the University of Exeter since January 2014 and has been a Visiting Lecturer at Bordeaux School of Management since September 2011. Prior experience includes a Visiting Senior Research Fellow role at King’s College London and a Visiting Research Fellow position at Loughborough University. Nenycz-Thiel earned a PhD in Marketing from the University of South Australia and holds two Master's degrees in Business and Marketing from TU Bergakademie Freiberg and Poznan University of Economics And Business, respectively.
Ehrenberg-Bass Institute
The Ehrenberg-Bass Institute at the University of South Australia is world-famous for its marketing science research. Working with big brands globally, the Institute's research is closing the gap between industry practice and academic theory. The Institute is made up of over 70 academics, higher degree research students and professional staff.