Lars Engbork

Lars Engbork is a seasoned executive currently serving as Group Chief Executive Officer of SuperOffice, where the focus is on transforming the company into Northern Europe’s most beloved CRM platform through growth strategies centered on product innovation, AI adoption, and customer-centric initiatives. Prior to this role, Lars held several leadership positions, including CEO of e-conomic, where success was marked by over 50% EBITDA and significant growth with a customer base exceeding 200,000. Lars's experience extends to board memberships and advisory roles with various companies and organizations, as well as a strong educational background with an MBA from Henley Business School and a BA in Information Management from Copenhagen Business School.