Sarah Decoine

Sarah Decoine is an experienced professional in the food service industry, currently serving as a Key Account Manager for Wholey since July 2024. In this role, Sarah focuses on acquiring and managing large partners in system gastronomy and wholesale sectors. Additionally, Sarah is a Board Member of the EIT Food Consumer Observatory, providing insights and guidance on food-related behavior challenges. As a Brand Ambassador for FoodHack, Sarah promotes innovative food solutions. Prior experience includes roles at BettaFish, where Sarah was Head of Food Service, and Oceanfruit as a Junior Business Development Manager, responsible for the UK expansion of seaweed products. Sarah holds an MSc in Digital Marketing from the Berlin School of Business & Innovation and a BA in Modern Languages from the University of Southampton.