James Vicente

James Vicente is a seasoned professional in the spirits and beverage industry with extensive experience across various leadership roles. As a Senior Director of Trade Advocacy at E. & J. Gallo Winery since September 2019, James previously held multiple positions within the company and has also served as Director at Campari Group and Vice President at Sidney Frank Importing Company. Key accomplishments include a 63% revenue increase through market expansion and the development of company-wide performance standards known as PROJECT 5G. With a strong foundation in sales and marketing, James has managed substantial teams and budgets, contributing to significant growth for prestigious brands including Bacardi USA and Charmer Industries. James holds a Bachelor of Arts degree in Psychology from Rutgers University.