Jo Brothers

Jo Brothers currently serves as the Head of Channels & Content at Eke Panuku Development Auckland, where leadership focuses on creative strategy and marketing campaigns to communicate the vision of urban regeneration initiatives. With extensive experience spanning over 30 years, Jo Brothers also operates as the Chief Marketing & Communications Officer at Jo Brothers Media. Previous roles include Head of Digital & Social Media and Social & Digital Innovation Director at Westpac New Zealand Limited, where significant contributions were made to the digital transformation and social media strategies. Earlier experiences include leading global social media efforts for Air New Zealand, establishing the airline as a leading brand in social media through innovative strategies and content development.