Vridhi Sharma

Vridhi Sharma currently serves as a Marketing Manager at ekincare, where responsibilities encompass product line management, go-to-market strategy, marketing automation, content strategy, SEO, event management, B2B lead generation, and omnichannel campaign planning. Previous experience includes a marketing internship at AutomationEdge, where Vridhi focused on SEO strategy and social media marketing, and a role as a Research Associate at Manav Rachna International Institute of Research & Studies, providing support to startups in marketing, event management, and business model development. Early career experience includes operations management at Rothmans Enterprises and co-founding Bookshala, an e-commerce platform for book circulation. Vridhi holds an MBA from the Indian Institute of Technology, Kanpur, and a BTech from Manav Rachna Educational Institutions.