Joana Guedes

Joana Guedes is an experienced E-commerce Director at El Corte Inglés Portugal, with a career spanning from November 2014 to the present. Joana has held various roles, including E-commerce Senior Manager overseeing the Fashion, Beauty, and Sports categories, as well as E-commerce Fashion Manager and E-commerce Category Manager for Womenswear. Responsibilities include digital strategy management, sales forecasting, team coordination, competition analysis, and omnichannel strategy definition. Prior experience includes sales positions at adidas and TIFFOSI. Joana's academic credentials include a Postgraduate Degree in General Management from Nova School of Business and Economics, alongside various certifications in digital marketing and e-commerce.