Lauren Craig (Coward)

Lauren Craig (Coward) has extensive experience in the e-commerce industry. Lauren currently holds the position of Director of E-Commerce and Website Development at Jenny Yoo Collection since May 2021. Prior to this role, they served as the Senior Manager of E-Commerce Merchandising & Operations at the same company from June 2020 to May 2021, and as an E-Commerce Manager from April 2019 to June 2020.

Before joining Jenny Yoo Collection, Lauren worked as an E-Commerce Buyer & Planner at White + Warren | KINLY from June 2017 to April 2019.

Their earlier experience includes roles at Gilt.com, where they started as a Merchandise Assistant from October 2013 to May 2015, responsible for brands in women's intimate apparel, active wear, and swimwear. Lauren then moved on to become an Assistant Buyer for women's designer RTW from May 2015 to November 2016, managing a matrix of 40 brands. Finally, they served as an Associate Buyer from November 2016 to June 2017, overseeing a matrix of 35 brands representing a significant portion of the department's revenue.

Lauren's career journey began with roles at KCD, where they worked as a Public Relations Intern from May 2013 to August 2013, and as a Fashion Week Assistant from August 2013 to September 2013. Lauren assisted in managing pre-show preparations and worked various tasks during New York Fashion Week for notable fashion brands.

Before entering the e-commerce industry, Lauren gained managerial experience as a Manager at Henri Girl Boutique from September 2010 to May 2013.

Lauren Craig (Coward) obtained their Bachelor's degree in Retail Merchandising and Product Development from Florida State University. Their education at FSU took place from 2009 to 2013, during which they also pursued a minor in Communications.