Jose Luis Solorzano Sr.


-Communicating, on behalf of the company, with shareholders, government entities, and the public

-Leading the development of the company’s short- and long-term strategy

-Creating and implementing the company or organization’s vision and mission

-Evaluating the work of other executive leaders within the company, including directors, vice presidents, and presidents

-Maintaining awareness of the competitive market landscape, expansion opportunities, industry developments, etc.

-Ensuring that the company maintains high social responsibility wherever it does business

-Assessing risks to the company and ensuring they are monitored and minimized

-Setting strategic goals and making sure they are measurable and describable

Roles at El General Western Wear

  • CEO & CFO

    Current role

My work style

How I prefer to work

Qualities I value in my colleagues

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My pet peeves

My communication style