Heiker K. Medina

Heiker K. Medina is a skilled consultant with extensive experience in marketing and analytics. Currently serving as a consultant for Elaka Treats since February 2022, Heiker co-crafted an investor pitch deck and optimized pricing strategies for product margins. Previously, roles included a position in paid media and analytics at the North Carolina Museum of Art and an MBA product marketing co-op at Red Hat, where Heiker developed newsletters and collaborated on content targeting software developers. Additional experience includes serving as Principal and Fellow at Bowery Pet Supplies and completing an MBA at UNC Kenan-Flagler Business School, where Heiker won multiple fellowships. Other notable experiences include brand management at Pair Eyewear, sales coordination at DreamBox Learning, and marketing coordination at Chappy, demonstrating a strong background in digital marketing and data analysis. Heiker holds a Bachelor of Science in Business Administration and Entrepreneurship from Fordham Gabelli School of Business and participated in a business exchange program at IQS Barcelona.