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Elaka Treats
- Heiker K. Medina
Heiker K. Medina is a skilled consultant with extensive experience in marketing and analytics. Currently serving as a consultant for Elaka Treats since February 2022, Heiker co-crafted an investor pitch deck and optimized pricing strategies for product margins. Previously, roles included a position in paid media and analytics at the North Carolina Museum of Art and an MBA product marketing co-op at Red Hat, where Heiker developed newsletters and collaborated on content targeting software developers. Additional experience includes serving as Principal and Fellow at Bowery Pet Supplies and completing an MBA at UNC Kenan-Flagler Business School, where Heiker won multiple fellowships. Other notable experiences include brand management at Pair Eyewear, sales coordination at DreamBox Learning, and marketing coordination at Chappy, demonstrating a strong background in digital marketing and data analysis. Heiker holds a Bachelor of Science in Business Administration and Entrepreneurship from Fordham Gabelli School of Business and participated in a business exchange program at IQS Barcelona.
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Elaka Treats
Elaka Treats is the passion project of Shafna Shamsuddin, an entrepreneur driven by her love for cardamom-infused Indian and Arabic treats. Inspired by the flavors she cherished while growing up, she has created a unique line of ice creams that offer a modern twist on traditional ethnic flavors. By using locally sourced ingredients from North Carolina, her current home state, Shafna ensures that each scoop of Elaka Treats is a delicious representation of her multicultural background. As a global citizen with roots in both the Emirates and Kerala, India, Shafna embodies the beauty of diversity. She found her home in the United States, a country she wholeheartedly embraced during her college years. Through Elaka Treats, Shafna expresses her identity and heritage, drawing inspiration from her experiences as a woman, wife, daughter, friend, and mother. Join Shafna on her journey as she shares her story through the delightful flavors of Elaka Treats. Experience the rich tapestry of her multicultural background and savor the joy that comes from combining tradition with innovation. Discover how Elaka Treats is more than just ice cream—it's a celebration of diversity and a testament to the power of culinary creativity.
