Kristal Decoux is an experienced professional in website strategy and optimization, currently serving as the Director of Website Strategy at Elastic since October 2021. In this role, Kristal developed the Elastic.co Website Strategy, Experience, and Optimization team and re-launched the testing program with a focus on data-driven insights to improve user experiences and increase trial signups. Prior to Elastic, Kristal worked at Amazon Web Services, leading website analytics and testing initiatives, and managed teams focused on improving customer experiences, developing KPIs, and launching successful testing programs. Kristal's early career included various roles at Ancestry.com, making significant contributions in conversion optimization and project management, as well as experience in a managerial capacity at Barnes & Noble Booksellers. Kristal holds a Professional Certificate in Web Analytics from the University of San Francisco and has a diverse background in web strategy, data analysis, and team leadership.
This person is not in the org chart
This person is not in any teams
This person is not in any offices