Lucas Melcón

Lucas Melcón is a seasoned professional with extensive experience in communication, audiovisual management, and scriptwriting. As the Director at MALACARA since November 2016, Lucas has also contributed as a Columnista to elDiario.es since May 2020, writing a monthly opinion column. Previous roles include Audiovisual Manager for the Smooth Hot Jazz Festival and Scriptwriter for Telefónica, where responsibilities encompassed multimedia campaigns and communication strategies. Lucas held leadership positions in communications at AGM Costa Brava, overseeing creative branding and video production. Educationally, Lucas holds multiple master's degrees in political marketing, digital marketing, and scriptwriting from Universidad de Sevilla and EOI Business School, along with a degree in Audiovisual Communication from Universidad de Sevilla and political science studies from Università degli Studi di Sassari.